Pride is everyday
We believe Pride is every single day. It’s in our veins.

We’ve always believed there is no one type of beauty and that celebration continues. We’re committing to elevating the voices within the LGBTQ+ community, their inspiring experiences, some awkward moments and how they’ve come to express themselves.

Completely unscripted, these LGBTQ+ creators have produced content around topics and themes they want to discuss this Pride month.

Beauty and Yours: A film by Illamasqua

We gave six members of the LGBTQ+ community full creative freedom and an open brief to discuss what beauty and empowerment means to them. From poetry to vogueing and football, self expression can take on many forms and we find beauty in all of them.

ILLAMASQUAXPRIDE SERIES

OUR DIRECTOR OF ARTISTRY: PABLO RODRIGUEZ

"I am proud of who I am 365 days a year, beyond the labels.

I am lucky to live in a country where I can be free to be a married gay man, and to have family, friends and co-workers that support me. Being accepted for who I am gives me a confidence that allows me to express myself naturally, according to my personal style, no impositions. And that is what self expression is about, anything goes as long as it is authentic - it can be rainbow bright, or not at all. 

Saying proudly that I am gay, with a smile wider than my face, is an incredibly liberating feeling."

THE VOICES OF THE LGBTQ+ COMMUNITY

As part of Illamasqua x Pride, we will be elevating the voices of the LGBTQ+ community. Read our blogs to discover their stories about makeup, pride and self-expression.